I don't know what they say about Stroh in your country, but it is not Rum.
Stroh Original comes from the Austrian "Sebastiaan Stroh" from Klagenfurt. They are famous for their aroma, that has been kept a secret all there years. They use an unknown basic spirit (but not a Rum) and add a sugarcane spirit and the aroma. Therefor it is not a Rum. In the old days the name Rum was written on it. Now this is forbidden (in Europe).
You may wish to take this up with Stroh
or their holding company Eckes Stock International both of whom clearly identify the brand as Rum.
If it looks like a duck, walks like a duck and sounds like a duck - it's a duck.
According to Stock, the holding company I received the following:
Composition of "Stroh Rum"
The alcoholic basis of Stroh is exclusively genuine rum produced from sugar-cane molasses.
According to an old Austrian tradition and a secret recipe from the house of Stroh, this rum is refined with the finest essences and aromas. This recipe comes from the founder of the Stroh company, Sebastian Stroh, and has been passed down for generations and retained in its original form. This refinement process lends the rum its distinctive aroma which is known throughout the world, and which the connoisseur associates with a bit of Austria.
The legal framework conditions, as contained in Ordinance (EG) No. 1576/89 on the Council and Codex Alimentarius Austriacus, Section B23 on spirits, does not allow us to identify our product as rum, since it is not permitted for rum to undergo this type of refinement and flavouring process.
Stock Austria Gesellschaft mbH
On behalf of
As to the source of the genuinely rum produced from sugar-cane molasses, I have been led to believe that it somewhere in India, though I've yet to identify the distillery.
So it looks like Stroh may have to do some work on their labeling in the US as well.
The research continues.