I am re-printing my menu and want to achieve a few different goals this time around.
1. I want to put just the basic things we usually have.
2. I want to drive traffic to my web site where I can put info on daily specials. (easy, I'll just put graphics in key areas of the menu.)
3. I want to entice people with what we could POSSIBLY have.
For cakes, this is not a problem because we don't have all of our cakes available daily.
For lunch, it seems weird to me to list all the items and then the customer comes in finding we don't have a particular sandwich. Of course, all our items are subject to availability.
I don't know that I want to have "inserts".
Does anybody have any examples of how this could work semi-smoothly?