So it appears the frugal Germans aren't happy with the removal of the cheeseburger from the 1 Euro menu. Yet, it hasn't been long since the McDouble (a double cheeseburger) was moved off the American $1 menu. Given the fact that 1 euro is about $1.37 (about the same as said McDouble in the U.S. today), are European prices that different? Labor costs mainly?
Sort of unrelated, but interesting, is the quote from Doug Goare, president of the company's European division...
“The German consumer tends to be very frugal,” Goare told analysts in the May 16 meeting. “And I would say they don’t have the same appetite for great-tasting food—I’ll get in trouble saying this—that the French have, okay? Food is a staple. And so there is a tremendous attention to value for the money.”
Wait, did he just diss his own product and an entire nation of customers?