in the US, $179 for the new one, and $199 for the A1?
$20 is "very slight" on a piece of kitchen equipment, irrespective of 'percentage'
the LID for a Cambro costs more
Disagree. A 10% mark down is a huge deal from a business perspective. And they are - regardless of our passion for the craft - a business.
Walmart dedicates millions in resources researching how producers can shave pennies off their prices. Those have huge effects on volume.
A product like the Anova is strange and new for most people, has very little word of mouth supporting it, and doesn't "make sense" to the masses. Every dollar they shave off the price brings it within the threshold price of a new group of consumers.
They aren't going to make their millions off people like you and me. They need to appeal to the average home cook, and price is the biggest factor on something new like this.
In either case, I'm excited to see people getting their units. I want mine even more now.
EDIT: The average home cook would never dream of paying what we pay for a plastic bin to hold water. I don't think the Cambro is a fair comparison.
Edited by lordratner, 17 November 2014 - 12:49 PM.