I buy coffee from "direct trade" roasters. They contract with farmers for green beans, bypassing the coffee-market middlemen, and sell right to the consumer. Everybody wins: the coffee farmer gets a better price and a steady market, the roaster gets to influence quality and has consistent supply, and the consumer gets a better bean with a high quality/price ratio. It's a good thing.
These guys are trying to do the same for California wine. They're setting up some talented winemakers, and you get to support them with a regular payment, and get your choice of product.
I stuck my nose in and have tried a few bottles so far. Initial orders are enticingly cheap. You can post your opinions and chat with the winemakers. My first impression is of good value - certainly an intriguing idea. I plan to try it out for a few months to get a feel for what's available.
Anybody else try them yet?
Edited by earlgrey_44, 18 March 2014 - 04:09 PM.