Jump to content


Welcome to the eG Forums!

These forums are a service of the Society for Culinary Arts & Letters, a 501c3 nonprofit organization dedicated to advancement of the culinary arts. Anyone can read the forums, however if you would like to participate in active discussions please join the Society.

Photo

That padded cover? What's the point?


  • Please log in to reply
4 replies to this topic

#1 rotuts

rotuts
  • participating member
  • 4,674 posts
  • Location:Boston MA

Posted 01 December 2012 - 01:16 PM

I recently got the cookbook "jerusalem' from my library. its my plan to get many of these fine books this way as I live in an area that has a very large and fantastic library system

back to the the topic:

why do various 'new' books have padded covers? this one does and ive gotten at least 6 or so from my library that are similar.

what gives?

seems pretty stupid to me.

Edited by rotuts, 01 December 2012 - 01:18 PM.


#2 Dexter

Dexter
  • participating member
  • 79 posts

Posted 01 December 2012 - 11:56 PM

I was listening to a publisher being interviewed recently, and they were talking about how cook books are among their most profitable lines, not because people actually use them as guides, or cook from them, etc, but because of their value as the current "hot" coffee table books. Oversized, glossy pictures that take up both pages, etc. Seems like the puffy / padded covers are part of that packaging. Not intended to be practical, but decorative.

Just a guess.

#3 radtek

radtek
  • participating member
  • 290 posts
  • Location:San Antonio, Texas

Posted 02 December 2012 - 07:16 AM

Probably is intended to "pad" the price a bit.

Sort of an involuntary up-sell?

My really useful books are all scratched and written in. The corners are bent and there are some splatters here and there. Definitely not coffee-table material when it comes down to aesthetics.

#4 jrshaul

jrshaul
  • participating member
  • 483 posts

Posted 15 December 2012 - 01:12 AM

Cookbooks are the new luxury supercars. You don't purchase them for use, to be thrashed for all of their worth; you purchase them for the simple sake of having them. Hence the prevalence of gorgeous cookbooks with dysfunctional recipes.

It could be worse. Apparently, Ferrari's latest effort sometimes spontaneously combusts if you actually take it to a track and thrash it. The brake rotors light the glue on fire.

Edited by jrshaul, 15 December 2012 - 01:13 AM.


#5 Jon Tseng

Jon Tseng
  • participating member
  • 2,077 posts

Posted 15 December 2012 - 05:30 AM

There aren't that many over in the UK that are padded but I do like it when it is. Add's a touch of luxury - maybe if everything was padded I might thinks its overkill. Not that practical in kitchen but works nice on the coffee table.

I guess partly it makes it look nice and partly its signalling effect "this is a luxury item. be prepared to pay more". I remember years ago I visit a company which manufactured DVD box sets and they pointed out they made quite a lot of money designing posh packaging for more expensive box sets. Same rationale applies.

Ta

J
More Cookbooks than Sense - my new Cookbook blog!