It was a slightly curious gesture: last week, Boston Market, the national chain of rotisserie chicken restaurants, removed the salt shakers from its tables, replacing them with small placards — tucked next to the pepper shakers — promoting the company’s interest in reducing sodium. As a marketing strategy, it was clever, earning the 476-restaurant franchise business more publicity than its popular macaroni and cheese ever could...
“We are removing the temptation to put salt on food right away without even tasting it,” said George Michel, chief executive of Boston Market, in a telephone interview. “As part of our social responsibility and promise to deliver wholesome food, we wanted to take a bold step like this.”
Sodium reduction has lately become a culinary cause célèbre. Subway, Olive Garden, Red Lobster, Burger King and Taco Bell, as well as food manufacturers like Campbell Soup and PepsiCo, have all publicly vowed to produce lower-sodium products.
As someone with slightly high blood-pressure (well controlled by some old line medicine), I feel that there is most likely a link between sodium and high blood pressure, and there's plenty of proof about the link between high blood pressure and various other health issues.
So I think it's a good move for these companies to proactively attempt to do certain health-positive things to their food.
What about you?