McDonald's learned a very expensive lesson and is now eating
When Mighty Wings originally launched they cost around $1 a wing -- a tough price to sell at a chain that will sell you an entire hamburger for a dollar. Officially McDonald's had the launch prices as three pieces for $2.99, five pieces for $4.79, and 10 pieces for $8.99.
Those prices proved too high for the chain's customers.
They're now priced 5 for $2.99.
They will be sold at that price until the 10 million pounds of leftover inventory is gone.
The price drop will certainly put the wings on my radar when I go back to McD's.
Will it make a difference for you?