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McDonald's 2013–


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#61 Toliver

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Posted 03 March 2014 - 05:51 PM

McDonald's learned a very expensive lesson and is now eating crow wings:

"McDonald’s Tries Cheaper Mighty Wings"

 

When Mighty Wings originally launched they cost around $1 a wing -- a tough price to sell at a chain that will sell you an entire hamburger for a dollar. Officially McDonald's had the launch prices as three pieces for $2.99, five pieces for $4.79, and 10 pieces for $8.99.

Those prices proved too high for the chain's customers.

They're now priced 5 for $2.99. 

They will be sold at that price until the 10 million pounds of leftover inventory is gone.

 

The price drop will certainly put the wings on my radar when I go back to McD's.

Will it make a difference for you?



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#62 rotuts

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Posted 03 March 2014 - 05:57 PM

nope.  nothing mighty about them.  medium to medium small they were.

 

my local supermarket chain has 6 types of wings on there all day 'wing bar' and are bigger, meaty-er and cheaper.

 

and by the lbs.



#63 ChrisTaylor

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Posted 17 October 2014 - 03:37 PM

Story is a couple weeks old so I guess fast food watchers have already seen it but, still:

 

http://www.goodfood....007-10rd14.html

 

tl:dr version:

  • One Sydney McDonald's store offers custom burgers. Angus patty + choice of condiments, fillings, bun and so on. Fillings go beyond usual McD's offerings. Eventually this will be rolled out to all stores across Australia and, like the cafe thing, presumably overseas too.
  • The touchscreen spits out a ticket. You take said ticket, sit down and ... someone brings you the burger on a wooden board. So, yeah, table service. Now, I don't know about the US, but in Australia damn near everyone serves stuff on wooden boards. Meaning I guess you guys did that back in the nineties. I think the fries are classic McDonald's fries, though. No sexed up fries to go with the sexed up burger. For context table service in Australian fast food isn't particularly common: you get it at Nando's and Grill'd (a burger franchise that McDonald's seems to be trying to muscle in on with this move) and, er, that's about it.
  • Base price for a burger is ~$8.95AUD. Additional toppings are charged per item. For context the burger itself is roughly the same price (off the top of my head) as a Big Mac meal. 

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#64 patrickamory

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Posted 17 October 2014 - 04:59 PM

The only problem is… classic McDonald's fries haven't been classic McDonald's fries in a while.


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#65 ChrisTaylor

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Posted 18 October 2014 - 04:51 AM

Exactly. Paying +$X for an extra burger is all well and good but it'd be nice if you could also pay for beef tallow fries to go with it. 

 

I'm not a big McDonald's/fast food fan but I'll probably eventually get around to trying the 'gourmet' setup if/when it rolls out locally (I mean, it says it's coming to all stores, but there are a lot of McDonald's stores in Australia and continued roll out would obviously hinge upon its ongoing popularity). Think it's a ballsy move to throw down against the likes of Grill'd when, at the same price point, you're still offering a Macca's patty (it's not like the Angus patties are anything special) and the afore-mentioned classic--or perhaps a more fitting word is standard--fries.

 

EDIT

 

Incidentally, I'm curious if 'table service for gourmet burgers' will eventually translate to 'table service for everyone'. Is it a common thing in the States for fast food? It doesn't seem terribly unusual in, say, Southern Africa (in my admittedly very limited experience) with Nando's and Wimpy offering it. It beats loitering around near the counter or working your way through a crowd while toting a tray when there's a backlog or a big line.


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I've never met an animal I didn't enjoy with salt and pepper.

Melbourne
Harare, Victoria Falls and some places in between


#66 rotuts

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Posted 18 October 2014 - 07:05 AM

I can't imagine McD in the USA changing over to table service.  the margins are very thin and a major cost is employee's

 

indeed the movement is for less people and more efficient 'machines' in the 'cooking  :huh: space'

 

Fast Food is an interesting economic category, independent of its products.

 

McD opening a new chain to compete w 5 Guys etc is also economically a big stretch.  we will wait and see.

 

it is interesting that Down Under the economics are quite different, or the managers not so bright.



#67 ChrisTaylor

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Posted 18 October 2014 - 02:34 PM

We don't have as many chains. Certainly not in exact same part of the market as McDonald's, anyway.


Chris Taylor

Host, eG Forums - ctaylor@egstaff.org

 

I've never met an animal I didn't enjoy with salt and pepper.

Melbourne
Harare, Victoria Falls and some places in between


#68 huiray

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Posted 24 October 2014 - 08:32 PM

Macca's delivery by Lamborghinis and Ferraris.



#69 rotuts

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Posted 11 January 2015 - 09:36 AM

December seems to be McD's coupon month.  padding the same store sales for the quarterly report no doubt

 

:huh:

 

which has been falling as is their stock price .....

 

how ever, it being bitterly cold here as it seems to be in most eG Land, the two for one sausage egg cheese McMuff

 

does double duty and Hits the Spot Twice :  day one:  30 seconds in the micro  ( you have top bring them home ) melts the cheese

 

which seems to make a big big difference.

 

Day 2 : youve stored the second McMuff in the refrigerator and forgotten about it later in day 1.  Micro about 50 seconds, melt

 

that cheese.  ( When it comes out of the Refig, talk about a Brick !  must be that Sat.Fat. )  Delicious when the

 

temp is single digits and you dont have to go outside.

 

Pleased their coupon pack only seems to come in Dec.

 

and BTW : these McMuff's and the BigMac have real staying power  ( you also have to Micro the BigM to melt the cheese )

 

I wonder if its the ( amount ) of saturated fat in these that does this.

 

to contrast, something delicious is no staying power at all  : top of the line Sushi/Sashimi to give you an idea of what im talking 

 

about.


Edited by rotuts, 11 January 2015 - 10:15 AM.

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