I mean, I try to shop "local" whenever I can - or at least as local as the Union Square Greenmarket allows. You know it's not being shipped in from California at the greenmarket, 'cause that's not allowed.
Whole Foods, at least the ones that I know about here in New York City, also try to carry some local products, in addition to the stuff they get from around the world. I'm never surprised to see corn from Long Island, tomatoes from Jersey, apples and onions from upstate New York; well, you get the picture.
But I was surprised to see this - because as the sign above the display said, it comes from 3.4 miles away...
Yep, Gotham Greens, from Greenpoint, Brooklyn. Rooftop grown lettuces. As their web site states:
Gotham Greens is a New York City based company dedicated to growing the highest quality vegetables and culinary herbs for local restaurants and retailers. Gotham Greens’ premium quality, pesticide-free vegetables and herbs are grown in sterile rooftop greenhouses using clean, renewable energy.
Fuggetaboutit. And - take that, locavores!