The restaurant reviewing season tends to run from September to August, kicked off by the fall preview issues in all of the major food sections. Frank Bruni's three-star
review of Café Boulud today brought to mind a remarkable stat about the 2006–07 season.
Since last September, Frank Bruni has not awarded four stars to any restaurant, while he has awarded three to the following:
Felidia
L'Atelier de Joel Robuchon
Picholine
Eleven Madison Park
Bar Room at the Modern
Esca
Gramercy Tavern
Café Boulud
Of those eight restaurants, only L'Atelier de Joel Robuchon was new—although, in a sense, it
wasn't new, since there are at least four other L'Ateliers around the world, of which this was a clone. The other seven were all re-reviews. Danny Meyer can consider himself the big winner, since he owns three of the seven.
So, an entire year has gone by with only one new three-star restaurant, and no new four-star restaurants. That must be a new record for futility. Perhaps Leonard Kim can search his database. Has there ever been a year with so few new restaurants at the top two levels?
Is this Bruni's fault, or has something changed in the industry? I think it's the latter. I can think of only three other new restaurants that could have rationally considered themselves three-star candidates: Gordon Ramsay, Anthos, and perhaps Insieme. Given the mixed reactions of other critics, I cannot say Bruni was wrong when he awarded two stars to each of them. (I gave three to Anthos
on my blog, but it was a close call.)
What's going on here? It seems that, while there are still plenty of new restaurant openings, investors are reluctant nowadays to make the larger commitment required to launch a three or four-star restaurant. Bruni's view, which he re-iterated in today's Café Boulud review, is that we're living in a more informal era, and there are fewer diners interested traditional fine dining.
But ironically, while Bruni disdains traditional formality, he remains a tough grader at the three-star level. Aside from the anomaly of the Bar Room—which I'm sure even Danny Meyer never conceived of as a three-star restaurant—it is awfully tough to get a trifecta out of Frank Bruni. I wonder whether restauranteurs are consciously avoiding the challenge, with the view that the risk/reward ratio just isn't worthwhile.