yvonne johnson, on Aug 6 2001, 06:32 PM, said:
Interestingly the two are made by Bulmers. I believe in UK the Magners equivalent is labeled “Bulmers” <p>Forget Woodpecker. Yet Bulmers makes this too. Speak about hogging the entire market.
There's a bit of (understandable) confusion regarding Bulmers.
There are actually two cider producing companies that go by the name of Bulmers, apparently because of a long past joint venture (1930's I think) - H.P. Bulmers and Irish Bulmers.
Magners is produced by Irish Bulmers, and is the export version of Bulmers original as sold in Ireland - they had to change the name because H.P. Bulmers own the rights to it in the rest of the world.
H.P. Bulmers produce over 65% of the Cider sold in the UK, their major brands are Strongbow, Woodpecker, Scrumpy Jack and Bulmers Original. They introduced their own Bulmers Original to compete with Magners which had started to get a very strong hold on the younger (20-35) part of the UK market.
To sumamarise, if you are drinking Bulmers in Ireland it is the same as Magners, anywhere else and it's a product created directly to compete with Magners.
I hope that makes sense!
Cheers,
Matt