Fat Guy, on Mar 21 2007, 08:49 AM, said:
John, I'm not sure there's much support for your hunch. Moskin interviewed wine-shop owners who told her customers are reluctant to cook with cheap wine. She pointed to a situation where people are wasting expensive Barolo in cooking. I hardly think she's tearing down a straw man. She's commenting on one of cooking's most persistent contemporary myths.
As for derivation, I don't know that there's any evidence to support the claim that the myth mistakenly evolved from the rejection of "cooking wine." The quote from Julia Child certainly doesn't support that claim: "If you do not have a good wine to use, it is far better to omit it, for a poor one can spoil a simple dish and utterly debase a noble one."
The derivation is right there in the Time's piece. first sentence!
"In the beginning there was cooking wine..."
This is clearly presented as the impetus for Julia Child's quote. Julia Child recommended using a "good" wine. Not an expensive wine.
What Julia said has nothing to do with cost.
Moskin notes this and then moves on to her thesis which has to do with cost rather than quality. In the course of her investigation she comes across the truth that wine in cooking has more to do with its physical attributes/and flavor profile than its cost. This has been noted by folks from McGee to Peterson.
The issue of the Times piece is "Cheap wine vs expensive wine." For the last twenty years or more myriad food and wine writers have been expounding the virtues of inexpensive quality wines for drinking and noting that cost does not always equate to quality. How one could believe that there is a prevailing "myth" here?
I don't know what wine shop owners are stating that there is a consensus that "customers are reluctant to cook with cheap wine." What do they define as "cheap?" This where I believe there is a lot of confusion. Good vs poor, expensive vs cheap. I can see where some people would take the Julia quote to the extreme--if they drink expensive or great wines frequently then they would probably believe that they should cook with these same wines.
Outside of Sutton Place where are all these folks?
Most people spend less than fifteen dollars for wine so if they cook with what they drink (using Julia as a rule of thumb) then alerting them that they could spend less on the wine they use for cooking is a nice tip but IMOP no huge revelation.
Also if there are some wealthy folks who are cooking with the same 1961 First growth Bordeaux they are drinking then they too will now be able to save some money. An equally, less than huge revelation.
What the Time piece does do, I believe, is state the fact that it is not price that determines a wine's suitablity for use in cooking and add some explanation.
Julia's initial advice was good--it still is-- but many people have refined that advice and elaborated upon it. Frankly, I am suprised that Julia herself did not expound upon it at some point.
Anyway, I think we agree the piece is good and the information is good. We can disagree on how revelatory and earth shattering the conclusions are.