Sight, smell, taste, feel, sound
Cocktails extenuate the senses. The taste is obvious.
Two of the five senses are influenced by the garnish.
The garnish has a lot to do with the wonderfully presented cocktail in front of the guest.
A spiral, a horse head, etc... really make for a special presentation.
Not only that, but the garnish provides a very large part of the smell of the cocktail. As the guest takes a sip of the cocktail their nose is pushed in and is consumed by the smell of the garnish itself.
Because smell and taste are so closely related the garnish of the drink is extremely important.
So, if it takes you a little longer to garnish that drink... remember that the garnish is actually two of the three senses that you are affecting.
Edited by bar.mix.master, 18 June 2005 - 05:24 PM.