New market opportunity?
Posted 14 January 2004 - 02:28 PM
As an occasional backpacker I was intrigued to read your descriptions of your food because it appears (superficially, at least) to share many properties with the range of packaged foods available to backpackers. Many of the requirements seem the same - not too heavy or large-size, nutritious, easy to prepare, and able to last a long time at ambient temperatures. I wondered if you had looked at any of the backpacker foods available (especially the more recent offerings that are a dramatic improvement on the horrors of the past) and perhaps even considered this market as a possible source of extra revenue for your department?!? I have a feeling many backpackers would love the chance of buying food designed for astronauts and carrying the NASA brand!
Posted 14 January 2004 - 02:37 PM
Posted 14 January 2004 - 02:56 PM
From Vickie's answers to earlier questions I thought that her team did develop their own food these days, in addition to using food selected from the market and adapted for use. I should probably have made my questions clearer, but I was asking two things - firstly, have they looked at the existing backpacker foods, either to use directly or for adaptation; and secondly, if they had considered repackaging their food for sale to backpackers, since they would seem to be a market looking for many of the properties in food products that her team have spent so long developing. I hadn't thought of the marketing tie-in approach but that could work too, providing the packaging and substance of the food remains suitable for backpacking (and backpackers are a demanding bunch - just a NASA logo ain't gonna cut it). It may not be a big enough market to justify the cost of entry, but I just thought it would be pretty cool to sit on the top of a mountain somewhere eating the same food as an astronaut!
Posted 14 January 2004 - 03:23 PM
Posted 14 January 2004 - 03:51 PM