I've read that 95% of consumers will eat 2x the RACC (reference amount customarily consumed), but can't find any data supporting that. Have any of you heard similiar numbers, and if so - don't suppose you'd have a reference validating those, would you 8-)
-Sebastian
RACC and consumer consumption
Started by
Sebastian
, Dec 18 2003 09:30 AM
1 reply to this topic
#2
Jeffrey Steingarten
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- participating member
- 63 posts
Posted 23 December 2003 - 12:29 AM
Dear Sebastian,
Interesting question, but I believe it needs clarificaiton. What is the RACC? I can't find the acronym anywhere. And on the face of, the idea seems internally inconsistent. How can 95% of consumers eat twice the "customary" average?
I do have a new and revolutionary theory about why Americans eat more and more and more: The cheaper food gets, the more we eat. Why should eating violate the free market rules that apply nearly everywhere else? All I need to test this is to plot yearly caloric consumption against the retail price of 1000 calories of food that year. Or something like that.
Jeffrey
Interesting question, but I believe it needs clarificaiton. What is the RACC? I can't find the acronym anywhere. And on the face of, the idea seems internally inconsistent. How can 95% of consumers eat twice the "customary" average?
I do have a new and revolutionary theory about why Americans eat more and more and more: The cheaper food gets, the more we eat. Why should eating violate the free market rules that apply nearly everywhere else? All I need to test this is to plot yearly caloric consumption against the retail price of 1000 calories of food that year. Or something like that.
Jeffrey
