Posted 05 September 2003 - 05:41 AM
It is something of a bad news / good news story. Unquestionably la France profonde is not what it was. When I first joined eGullet, I posted a note about a barge trip up the Charente, on which we found one village after another reduced to economic ashes, as people had moved out and shops had succumbed to the grands surfaces of Carrefour and the like. This presented a big challenge since my wife and I had three children, a nanny, and two somewhat frail grandparents to feed, and our only means of transport was the barge or bicycles. I once cycled into a village, desperate to buy bread and milk, only to find it deserted except for a drunk who complained that the town once had three bars, and now had none.
The village where we now spend a lot of time, Mougins, has recently lost the best artisanal butcher/ charcutier/ traiteur that I have ever found, anywhere. He had a heart attack and does not have the strength to reopen the shop. In general, independent or artisanal butchers seem to be vanishing, at least in that part of France.
There is good news, however. A number of the big chains in France, e.g. Intermarche and Leclerc, are in some form mutuals or cooperatives, and they have tended to be more sympathetic to local producers and products, forcing even investor-owned Auchan and Carrefour to do some of the same. Independent bakeries seem to be flourishing, in part because unlike the butchers they seem to have established some local or even wider economies of scale. Examples of this would be Le Petrin Ribeirou, which specialises in levain (naturally leavened) breads; or, more upscale, Paul or Poilane, which have crossed the channel to the UK. All of these places do all of the work (dough, rising, baking, etc.) on premises, and the product is good.
The restaurants certainly nod to the importance of terroir and sometimes even manage to deliver on it. Ditto for the winemakers. And as wgallois points out, there is a renewed interest in local dialects: you can go from Menton to Marseille and pick up university language courses and authors publishing in a range of local dialects: Mentonnais, Nicois, Provencal, etc. Chains like Logis de France have helped indpendent hotel operators achieve some economies of scale, yet preserve their character; and similar networks are springing up at many price ranges. Accor are not without competition.
A cynic might say that the remnants of "real" France are unnaturally preserved, a Disneyfied restoration of something that was once completely organic. Perhaps. But it is better than doing without.
I have to admit that I found Wilmott's article disappointing and just a bit cynical. Setting aside sloppy editing, it didn't really offer any new news. Yes, the forces of globalisation continue to work, though fortunately it hasn't unfolded in anything like the way the pundits predicted even 5 years ago. Yes, information and communication technology costs have led to all sorts of changes, and it's now tougher for small independent shops to compete with the bigger ones. But we knew that, and some of the changes are going to happen whether or not the French national government or local governments intervene.
As a gastronomic tourist, I could see a case for pickling la France profonde in an economy of the 1950s or 1960s. It would make some aspects of tourism far more pleasant, whether carried out by car, train, bicycle, boat or on foot. But I doubt that many of the French themselves would care to live in this world.
Jonathan Day
"La cuisine, c'est quand les choses ont le go�t de ce qu'elles sont."