I personally can not touch amazake (literally "sweet" sake), hence I was surprised to find this:
flavored amazake drinks....?? in the US....??
and then I found this:
with recipes for using amazake in cooking....
I didn't know it was more than a drink, they are calling it a dessert...??
Funnily enough, the only amazake product I've ever consumed was the Clearspring amazake pudding about four years ago. It is a dessert. It has an applesauce-like consistency but I didn't like the flavor. I wanted to try and finish the jar of it but I couldn't. It's just didn't appeal to me.
Clearspring is an excellent brand in the UK. They sell a lot of macrobiotic and Japanese foods and ingredients.
I can see why amazake is sold flavored in the US. It's got to be made more appealing to "gaijin" who aren't accustomed to the somewhat funky natural taste.