It seems that for many consumers and corporate spenders, $50 - $60 represents a key pricepoint. Yet few winelists have significant portions of their list below that point.
Is there a major reason for this? Inertia, or not being willing to experiment with Spanish, Italian and regional French wines?
Wine Lists
Started by
Beachfan
, Mar 16 2003 12:11 PM
1 reply to this topic
#2
Andreawine
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- participating member
- 31 posts
Posted 18 March 2003 - 07:19 AM
I think there may be a good bit of inertia on the price point issue. The $50-60 figure is applicable to major metro areas and maybe big steakhouse menus. I'd like to think most restaurants have a big selection in what I call the "sweet spot" price point: The entree price times 1.5 - so if it's Del Frisco's and their sirloin is 39.95, the sweet spot would be $60 or so (ouch). If it's Olive Garden where the top entree is 17.95, the sweet spot should be around $27 or so. That seems like a comfort zone. Though I just wish all the markups on restaurant wine would go down.
