Now we get things like "bourbon negroni" or "kentucky margarita" because people need comfort zones and hand-holding which I guess is another topic entirely.
When I made my post above I actually wrote a bit of a rant as this exact thing is one of my biggest pet-hates*. I'm a great believer that stand-alone drinks will get the credit they deserve, so long as they're good. They don't need to piggy-back on better known drinks to get the recognition they deserve. Why rum Manhattan? Just call it the Palmetto. Why bourbon Negroni? Just call it the Boulevardier.
The argument often presented is that a rum Manhattan is an easier sell than a Palmetto but I don't know if that's strictly true and in my own experiences disagree with it. In some environments, such as a high volume bar, I can imagine it makes some sense (even if it does irk me) though the sort of drinks we're talking about are such that a drinker of a classic Manhattan would quite easily be drawn to a Palmetto. And in most cases bars serving these types of drinks have time to speak to their guests so...
One of the ways I got round this exact subject with a couple of menus I created for a consultancy was to list the new
drink with a sub-heading linking to the more recognisable classic. For example;
Fresh mint leaves, Havana 7 year old, fresh lime juice, sugar syrup, Angostura bitters and Veuve Clicquot
alternatively try the classic Mojito with fresh mint leaves, Havana Club 3 year old, fresh lime juice, sugar syrup and soda water
Beefeater gin, Cointreau, fresh lemon juice and housemade raspberry syrup
alternatively try the 1980s Cosmopolitan with Absolut citron, Cointreau, fresh cranberry juice and fresh lime
You'd think that the 80s Cosmo would outsell the 30s due to its popularity, and I feared that may be the case, but it proved otherwise with higher sales of the 30s Cosmo.
This proved to be a very successful way of enticing drinkers of more popular beverages to try something new, they could instantly draw a comparison and in a large majority of cases it would prove to be a conversation starter as they'd want to know more about this new discovery. In a World where everyone wants to be a trend-setter of sorts, it was a clever way of making people feel like they were the first to try this new improved beverage.
*I deleted it as I've been writing a piece on this exact subject which I intend on posting on my webpage very soon.
Edited by evo-lution, 09 February 2012 - 02:26 PM.