Interesting. We received a "complimentary" copy of a "Downtown" NYC (Canal Street and south) Zagat earlier this week in the mail (from Verizon) and my husband and I briefly discussed how Zagat is, in a way, becoming obsolete, at least to many people because of internet reviews. I guess it was only a matter of time until an internet-based user review service acquired them. I think Google stands to benefit a huge amount from this, because currently (at least in my opinion) their user reviews aren't the most robust or useful out there. I find their reviews suffer from the fact that 1. few people actually review on Google Places, at least not in a major metro area like NYC, and most of the data comes from other sites, and 2. I find the reviews that *are* posted directly on Google are unreliable because of the users who seem to post on there (don't provide constructive criticism, as they're often either huge cheerleaders for the place or people looking to punish the establishment for poor service).
Edit: to clarify, I think Google stands to benefit financially a lot from this, in comparison to a hypothetical situation where another user review site bought Zagat.
Edited by feedmec00kies, 08 September 2011 - 09:34 AM.
"I know it's the bugs, that's what cheese is. Gone off milk with bugs and mould - that's why it tastes so good. Cows and bugs together have a good deal going down."
- Gareth Blackstock (Lenny Henry), Chef!eG Ethics Signatory