Baker's humorous and informative posts give readers a peek into life at the two-person, $400,000 winery, which makes zinfandel and syrah. Mail-order sales have almost doubled in the past year, and the blog is an inexpensive way to reach the growing number of online buyers. "It's more important than ever to create a personal connection," says Baker.
The article points out that over 660,000 small businesses in the U.S. use blogs or podcasting to communicate their messages. Five of those small businesses, including Dover Canyon, are profiled in the article. There is also in the print edition a large photo of Mary sitting on the porch with her laptop. You can see Dover Canyon's blog here.